Laura Fierce, Chief Marketing Officer

The Sales COLLAB training served as a pivotal reset for our sales approach. At the executive level, you recognize that when markets plateau or performance becomes inconsistent, doing more of the same is not a strategy change is required. This training provided that shift. It helped our team move from routine activity to intentional, patient-centered engagement. The framework reinforced how sales in post-acute care is directly tied to patient outcomes, transition confidence, and responsible placement not just volume. It strengthened collaboration between sales and clinical perspectives, improved professional presence with referral partners, and introduced a more disciplined structure around pipeline ownership and follow-through. Most importantly, it created clarity. When teams understand the why behind their work and are equipped with a clear process, performance follows. The training did not simply add skills; it elevated standards and expectations across the board.